Frager Factor

Thursday, August 28, 2014

SeatGeek (.com)— Peyton and Eli Manning, Nas & Boston Celtics CEO Wyc Grousbeck




Super Bowl MVPs making money from ticket sales— 
what an idea as SeatGeek Raises $35 Million From Accel

Following my earlier post about Honest.com and the impact of adding celebrities and marketing to the domain gameSeatGeek is the leading ticket search engine that enables fans to quickly and easily discover the best deals for sports, concert, and theater events. The company’s interactive stadium maps, Deal Score™ and forecasting technology provides fans with the buying intelligence needed to find the best prices from trusted secondary ticket markets and alerts them of the ideal time to purchase tickets. 

Founded in 2009, SeatGeek is a venture-backed company based in New York City announced that it has raised a $35 million Series B round led by Accel Partners. Causeway Media Partners, a sports-focused investment fund led by Boston Celtics CEO Wyc Grousbeck, also participated in the round alongside Super Bowl MVPs Peyton and Eli Manning, Nas, Melo7 Tech Partners and other investors.

The $35 million financing will help SeatGeek to grow its team, expand its product and accelerate growth via marketing -- particularly on mobile platforms. Accel Partner John Locke will join the company’s board alongside company founders Jack Groetzinger and Russ D’Souza and David Frankel from Founder Collective. Founder Collective first seeded SeatGeek in 2010.

“SeatGeek is a technology company, not a ticket company. We spent our first four years focused exclusively on building a great product,” said Jack Groetzinger, founder of SeatGeek. “A year ago we began to try our hand at marketing, and were blown away by the results. So for us, this is a natural opportunity for us to get more aggressive in marketing. Still, we weren’t looking to raise money, but when we met John and Accel, we knew it was a great fit. John completely gets what we’re trying to build and sees the future of entertainment the same way we do.”

Since its launch in September 2009, SeatGeek has grown to become a top destination to shop for live event tickets. An award-winning user experience and unique features like interactive stadium maps and the company’s Deal Score value algorithm have helped propel atypical growth. In the month of August, SeatGeek is on pace to drive $13 million of ticket sales – a 50% increase over sales for the month of July. SeatGeek expects to drive over $160 million of ticket sales in 2014.

In particular, SeatGeek has seen robust growth on mobile platforms. SeatGeek’s mobile applications for iPhone, iPad and Android have been downloaded nearly 2 million times, and mobile purchases now constitute 40% of all SeatGeek transactions, with mobile transactions growing at a 70% rate month over month. Over 70% of SeatGeek users access SeatGeek on a phone.

“SeatGeek is quickly becoming the go-to app for buying live event tickets on mobile,” said John Locke, a Partner at Accel who will join the company’s board. “We’re thrilled to join the team as they continue to build the most innovative experiences in the market for fans.”

SeatGeek’s growth and popularity amongst fans has also attracted the attention of several notable organizations and individuals in sports and entertainment.

"It is truly exciting to back the excellent SeatGeek team, together with our friends at Accel Partners,” said Causeway Media Partners Managing Partner Wyc Grousbeck. “The sports and entertainment marketplace is on the cusp of a massive transformation driven by improved technology that enhances the fan experience. In the realm of web and mobile ticketing, SeatGeek is already a leader, and I believe it is very well positioned to shape the industry going forward."

Other participating investors in the Series B round include Stanford University Athletics, Seattle Mariners co-owner and Real Networks founder Rob Glaser, and NBA veterans Shane Battier and Mike Dunleavy Jr. Existing investors, including Mousse Partners and Thomas Lerhman, also participated in the round.



Share/Bookmark

Jessica Alba’s $180K Honest (.com) Now Worth $1 Billion (& gets $70 Million More Funding

We've always speculated on a factor that Estibot never considers: what happens when you add Hollywood star-power, television advertising and a bright idea to a short, memorable dictionary domain that is already engrained with meaning in the hearts and minds of people and popular culture. Take the case of Honest.com which, according to NameBio was acquired in December of 2011 for just $180,000 on GoDaddy.

The Honest Co., (Honest (.co and .com), an e-retailer of natural bath and personal care products, has raised $70 million in a new funding round, bringing its funding to date to $122 million. The e-retailer, co-founded by actress Jessica Alba, launched in 2012.

The merchant began by selling subscriptions for monthly shipments of product bundles, such as a 30-day supply of diapers and wipes or a “health and wellness” bundle of organic vitamins and supplements, for a flat monthly fee of $39.95. The web retailer now also sells products individually and ships to consumers in the United States and Canada.

Wellington Management Co. LLP led the funding round, and existing investors Lightspeed Venture Partners, Institutional Venture Partners, General Catalyst Partners and ICONIQ Capital also contributed.

“This funding will enable us to expand our current category offerings and availability, and develop products across many new and exciting categories,” says Brian Lee, The Honest Co. co-founder and CEO. Lee also founded ShoeDazzle.com Inc., an e-commerce site that follows a similar monthly subscription model and is No. 177 in the 2014 Top 500 Guide. 

Jessica Alba undoubtedly has star power and it has benefited Honest Company, a marker of eco-friendly baby products she co-founded in 2011.

According to The Wall Street Journal, industry experts value the company’s worth at nearly $1 billion.

The company’s annual revenue is expected to exceed $150 million, which is three times the revenue of 2013, and those involved attribute Alba’s star power to the startup’s early success.

In an interview with The Associated Press after the company launched, Alba, a mother of two, said she came up with the idea after learning that toxic chemicals were widely used in everyday products.

"I would buy what I thought was like an eco-brand and pay out the wazoo for it and then find out that it's made with the same ingredients as any other brand, but the packaging is a little more biodegradable and you're like `But I care about the product touching my kid. Is that OK?'"

In a press release released by the company, Alba said the investors are helping the company “make a meaningful impact in the marketplace.” Says the company's website:
"Jessica Alba is a Golden Globe-nominated actress whose career includes roles in films such as "Fantastic Four" and "Little Fockers," as well as television series like "Dark Angel," "The Office" and "Entourage." 
The California native comes from modest beginnings, and never lost her zeal to share her good fortune with others. She is actively involved with charities such as Safer Chemicals Healthy Families, ONE, Habitat for Humanity, Project HOME and more. 
But, there is one role she enjoys above all others: Mom. "Being a mom is the most profound experience I've ever had," she says. 
As a mother of young daughters (4-year-old Honor and newborn Haven), Jessica admits she feels an intense responsibility to give her children the best possible start. 
"When I became a mom, I finally became the person I am, that I always should have been," she says.  
"It's the most satisfying job in the world. But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start.""
Thanks to Internet retailer, Fox News Latina and to you for listening.

Share/Bookmark

Tomatina (.com) Decades-Old Domain Ready To Drop; Will Decades-Old Tradition Finally Step Up

Every day on the last day of August, the overripe harvest is made into a people salad. 







Thousands hurl tomatoes at world's biggest food fight in Spain. On the last Wednesday of August, thousands of people celebrate Tomatina in Buñol, Spain, where 100 tons of tomatoes are hurled at one another. Tomatina is a decades-old tradition. 
Image: ScreenShots.com

It's not wonder Frank Schilling doesn't own Tomatina.com as it's just the type of global stage he sees wider than most others but the honor since 1996 has gone to a chain of Silicon Valley Pizza restaurants until expiry in October. Will they renew or jump the shark to Geek dot Pizza and finally let the world's biggest food fight have its just domain as an upgrade from Tomatina.es/en/

Anthony Mason reports.   (or click in the video box corner to bring full screen)


Share/Bookmark

Wednesday, August 27, 2014

Lavish Camps, Billionaires, A/C and Power Players Like Serge, Musk and Zuk Have Crowd at Burning Man Burning Mad

Lavish Camps, Billionaires, A/C and Power Players Like Serge, Musk and Zuk Have Crowd at Burning Man Burning Mad

Private jet arrivals, Gourmet chefs. Air conditioned dwellings and "sherpas." The Google guys may help fund this annual extravaganza, but money is not welcome after that!

Burning Man, the annual gathering of hippies and free spirits frolicking naked in the desert, has been around for nearly three decades. Recently, it's also become a mecca for Silicon Valley's elite, people who made vast fortunes and are accustomed to a certain standard of living. Michelle Miller reports.


Share/Bookmark

AI Robot Called Amy; Three-Parent Babies And Smart Capabilities To Entire Car Fleets

Names for those headline ideas.. PLUS: Car detects if drivers are falling asleep at the wheel, wakes them up; Service offers luggage-free travel to frequent fliers; The Case for Public Relations; Facebook Targets Ads Based on Cell Signal Strength... and AT&T to purchase DirecTV




Share/Bookmark
About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

Contact Owen: Twitter | Google+ | Facebook | LinkedIn | Email